This article was originally published in
the September-October 2003 issue of Print
magazine. It is reprinted here with their kind permission. This article is not
meant to be an in-depth study of psychological operations. It is simply an
introduction to the field for the general public. The story originally was
4000 words with 38 illustrations. The publication edited it down to 2600
words. I think it will interest those wondering about American propaganda
campaigns during wartime.
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| WWII
"I Cease Resistance" leaflet. |
In 2003 the United States Army propaganda
campaign in Iraq – the first in history to go on official public display –
used airborne leaflets with themes that trace their lineage through decades of
war and peace.
On March 21, two days after the U.S. imposed
a 48-hour deadline for Saddam Hussein to exile himself from Iraq, the
coalition led by the United States and the United Kingdom commenced Operation
Iraqi Freedom with a “shock and awe” attack. Aircrews targeted Baghdad,
Mosul, Basra, Tikrit, and Kirkuk with 1500 bombs – and more than two million
propaganda leaflets.
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| IZD069,
Operation Iraqi Freedom Safe Conduct leaflet. |
The psychological operations mix that day
consisted of 17 messages. One was a surrender pass, depicting unarmed Iraqi
soldiers and Iraqi tanks and armored vehicles with white flags tied to their
antennas. “To avoid destruction, follow Coalition guidelines,” reads the
leaflet; on its reverse are specific instructions: “Display white flags on
vehicles. No visible shoulder-fired air defense systems.” A second leaflet
offers a reward, depicting an Iraqi family giving food to a downed coalition
pilot, and urging:
“Help them return to their families! You
will be REWARDED for your hospitality!” (The leaflet mentions no specific
reward, although the immediate family of Iraqi lawyer Mohammed al-Rehaief was
granted asylum in the U.S. after he risked his life to help rescue Private
First Class Jessica Lynch.)
Coalition aircraft dropped 11 more leaflets
on March 23. One message was a threat. “The Medina Republican Guard Division
has been targeted for destruction,” reads its caption, over an image of a
decimated tank and surrendering soldiers. “FOR YOUR SAFETY – Abandon your
weapons systems. Whether manned or unmanned, these weapons systems will be
destroyed.”
Safe-conduct passes, rewards, threats –
these leaflet themes from the most recent Iraq war all have historical
precedents. The U.S. has used each tactic repeatedly since World War II in
wartime and peacetime psychological operations. Before this year, most
leaflets remained classified until the conflicts had ended. But during
Operation Iraqi Freedom, the U.S. Army amazed observers by posting half of its
new leaflets (in Arabic and English) on the Central Command Web site (centcom.mil),
giving the public unprecedented access to American propaganda while aircraft
scattered it over Iraq.
Psychological operations (PSYOP) are
attempts to achieve political and military objectives by influencing the
attitudes, emotions, and ultimately behavior of friends, enemies, and neutral
parties with selected information. Psychological warfare is a strategy dating
back thousands of years. Genghis Khan boasted of his ferocious and limitless
Mongol horde, frightening many strong nations into submission. During the
Revolutionary War, American patriots prepared leaflets for British conscripts
and mercenaries, offering surrendering soldiers seven dollars a month, fresh
provisions, health, freedom, ease, affluence, and a farm. Today, U.S. PSYOP
specialists use expert knowledge to design messages bearing the intended
audience’s language and customs. An effective PSYOP campaign is a “force
multiplier,” doubling or tripling a military’s strength by persuading
enemies to surrender, or even to befriend adversaries.
Though leaflets are best understood by
literate populations, the U.S. has also dropped comic books for audiences that
can't read, and even radios, deposited by parachute and locked onto a
propaganda broadcast. (PSYOP media also include TV, movies, theater,
newspapers, cell-phone and e-mail messages, as well as human interaction.)
Over time, leaflets become records of the U.S. military and political
philosophies collected by military and PSYOP historians and documented in a
newsletters, such as The Falling Leaf, the official publication of the
Psywar Society. By the end of the 2003 shooting war in Iraq, as proclaimed by
President George W. Bush, 31 million leaflets had fallen; the final count is
still rising as nation-building efforts continue. (Twenty-nine million
leaflets fell in 1991's Operation Desert Storm; a million leaflets amount to
one ton of paper.)
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| ZG.90,
PWD/SHAEF Passierchein/Safe Conduct leaflet. |
When the coalition distributed leaflet
IZD069 this year, promising safe passage to Iraqi soldiers, it upheld a PSYOP
strategy that had influenced enemies since World War II, when the Allies used
a series of designs to defeat their German enemies with Passierschein,
or surrender leaflets. The documents withstood many design tweaks, and were
first printed on dull yellow paper, later on green (a poor color choice for a
document dropped into a grassy field). Finally, bright red “official”
documents bore the seals of the U.S. and the U.K.; German text shifted from
the bottom to the top, and the leaflet bore the signature of Gen. Dwight D.
Eisenhower. PSYOP experts consider this leaflet the most successful of the
war. American safe-conduct passes dropped on Japanese troops were ineffective
until the removal of an offending message: "I surrender.” These passes
were replaced with leaflets bearing the statement "I cease resistance”
– a declaration predicted (correctly) to encourage more soldiers to give
themselves up – and depicting happy Japanese prisoners-of-war doing useful
work in captivity.
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| Vietnam
multi-flag Safe Conduct leaflet. |
During the Korean War, surrender leaflets
for the North Koreans were plain, containing extensive text with United
Nations symbols, but little imagination. A far more impressive pass was issued
a decade later in Vietnam – the “flag” leaflet, depicting the flags of
Allied nations (the Republic of Vietnam, the U.S., South Korea, Australia, New
Zealand, and later, Thailand and the Philippines). These bright, four-color
leaflets could easily be seen on the ground in the dark triple-canopy jungle,
and they were updated continually to reflect the leadership of Nguyen Cao Ky
and, later, Nguyen Van Thieu. After President Richard M. Nixon instituted the
official policy of Vietnamization in 1969, stating that the Vietnamese people
would be responsible for their own protection without the aid of American
ground forces, only the Republic of Vietnam flag remained on these leaflets.
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| Vietnam
single flag Safe Conduct leaflet. |
American PSYOP came into its own during
Operation Desert Storm in 1991. The 4th PSYOP Group, based in Ft. Bragg, North
Carolina, designed more than 100 leaflets during the months of buildup and 100
hours of ground battle. Many images were designed in North Carolina and
transmitted via satellite to be printed in Saudi Arabia or Turkey.
Still, the first such passes were not
impressive: black-and-white line drawings depicting an Iraqi soldier
considering the coalition forces gathered against him, and then, beneath flags
of the U.S., Kuwait, and Saudi Arabia, surrendering with hands up –
apparently thinking of his wife and family at home.
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| Desert
Storm Safe Conduct leaflet. |
Within days of its introduction, a more
handsome (and more effective) four-color leaflet appeared, depicting an Iraqi
soldier handing a safe-conduct pass to a coalition soldier, then sitting
cross-legged in friendship beneath the Saudi Arabian flag, with a veritable
feast laid out before him in the desert. The improvements here are immense:
The soldier gives up with pride, without raising his hands, and no sign of the
hated Americans or vengeful Kuwaitis appears. Roughly a dozen styles of
surrender leaflets are thought to have prodded some of the 85,000 surrendering
Iraqi soldiers to give up during the first Gulf War – a telling defeat for
battle-hardened soldiers who had just emerged from an eight-year war with
Iran.
Few surrender leaflets were used in 2003 in
Operation Iraqi Freedom, when coalition forces bypassed Iraqi units rather
than fighting them and regarded potential prisoners-of-war as a hindrance to
decisive speed. Still, leaflet IZD-017d depicts American fighters attacking
Iraqi forces with rockets as Iraqi soldiers abandon their weapons, leaflets in
hand. “Artillery units have been targeted for destruction,” reads the
caption; on the back, soldiers are instructed to “abandon your weapons
systems.” There is no mention of surrender – but there is an illustrated
image of it.
Threat of destruction is a far harsher PSYOP
theme. Since World War II, when dozens of Allied leaflets depicted
state-of-the-art U.S. aircraft like the B-29 and its terrifying
specifications, leaflets have warned enemies of various types of devastation.
Some World War II U.S. leaflets cited specific cities as targets, hoping to
force citizens to flee to the highways, hindering military traffic, wartime
production, and the national economy. During the Vietnam War, U.S. leaflets
depicted the combined armies of the forces aligned against North Vietnam and
showed the B-52 bomber, warning that it flew too high to be detected by the
Viet Cong.
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| Desert
Storm B-52 bombing leaflet. |
Immediately before Operation Desert Storm,
in December 1990, the U.S. prepared pairs of leaflets bearing the B-52 image
and threatening specific Iraqi frontline infantry divisions. The first leaflet
in each pair warned of the division’s impending raid; the second, after a
bombing campaign, warned of further destruction. Unsurprisingly, thousands of
Iraqi troops fled southward to surrender due to the bombing.
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| Operation
Desert Fox highway of death leaflet. |
Eight years later came Operation Desert Fox,
a four-day U.S.-U.K. attack on Iraq after its refusal to allow United Nations
inspectors to search for evidence of weapons of mass destruction. Four
leaflets reprised scenes of destruction from Operation Desert Storm, one
showing a B-52 bomber and another depicting destroyed vehicles along the “highway
of death,” where coalition aircraft attacked and destroyed Iraqis fleeing
home with stolen booty and weapons. The reverse reads: “Protect yourself
from harm. Do not resist the allied forces. Do not leave your positions. . . .
Our goals are only the forces that back the government in Baghdad.”
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| 03-NN-17-L002,
Kosovo War "Thousands of bombs..." Leaflet. |
The U.S. warned Serbia against genocide of
the Kosovars in 1999 with yet another B-52 leaflet. “Attention Serbian
Forces,” read the text. “Leave Kosovo. NATO is now using B-52 bombers to
drop MK-82 225-kilogram bombs. . . . Each aircraft can carry in excess of 50
of these bombs.” (The U.S., satisfied with Serbia’s retreat, never
participated in a ground offensive.)
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| Operation
Restore Hope leaflet. |
In 1992 in anarchic Somalia, where warlords
stole humanitarian supplies intended to relieve famine, one leaflet depicted a
Humvee and attack helicopter protecting the convoys of supplies, implying that
bandits interfering with the delivery of food would be killed. After the
September 11, 2001, attack on the World Trade Center and the Pentagon, the
U.S. dropped four-color threat leaflets over Afghanistan.
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| AF
D40d, Afghanistan terror leaflet. |
Leaflet AFD40d showed a terrifying image of
the AC130U "Spectre" gunship firing at Afghanistan's ruling Taliban
party. "Taliban and al Qaeda fighters," it read, "We know where
you are hiding. You are our targets." During Operation Iraqi Freedom, one
four-color leaflet was a virtual Boeing ad, depicting a parked B-52
Stratofortress bearing a full load of bombs. (Additional bombs flank the
photograph in the leaflet's margins.) "Attacking Coalition aircraft
invites your destruction," reads the text on the front. The back,
depicting a "smart bomb" in midair, warns: "Do not fire at
Coalition aircraft. If you choose to fire, you will be destroyed. . . . The
choice is yours."
In addition to safe-conduct passes and
threatening messages, leaflets promising rewards have also become featured
players in Allied psychological warfare from World War II to Operation Iraqi
Freedom, beckoning enemies to surrender pilots, aircraft, weapons,
information, terrorist leaders, and themselves. A series of World War II
leaflets dropped over China offered rewards for the safe return of U.S.
pilots, with some messages presented as simplistic cartoons to show that a
citizen should carry an injured pilot on a stretcher back to American lines to
collect a reward for his safe return. Later, in Korea, U.S. forces printed a
leaflet in Korean, Russian, and Chinese offering $50,000 in gold to any
Communist pilot defecting with a serviceable MIG-15 fighter jet (and adding
$50,000 more to the first defector). One North Korean pilot, Lt. No Kum-Sok,
defected but, to the chagrin of the PSYOP command, knew nothing of the reward.
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| An
April 20, 1953, Korean War surrender leaflet. |
Leaflets offering money to the Viet Cong for
the safe return of American pilots were a key feature in the war in Vietnam,
as were leaflets that promised rewards to citizens who persuaded Viet Cong
members to defect. Leaflets also informed Viet Cong combatants that they could
claim rewards for turning in weapons – from $800 for a pistol to $20,000 for
full-sized artillery. During the American involvement in Kosovo in 1999, the
Department of Justice created several leaflets modeled on U.S. $50 bills,
offering a $5 million reward for the capture of Slobodan Milosevic, Radovan
Karadzic, and Ratko Mladic, the Serbian leaders charged with genocide.
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| Kosovo
$5 million reward leaflet. |
Throughout the 1990s and early 2000s, the
State Department has also prepared and disseminated millions of
banknote-inspired reward leaflets for various populations in peacetime. One
leaflet showed citizens injured in the U.S. Embassy bombing in Dar es Salaam,
Tanzania, with the legend, “Nairobi and Dar es Salaam bombings, 1998. 220
killed and 5,000 wounded.” Another recent leaflet depicted Algerian
terrorist Abdelmajid Dahoumane (with and without facial hair) and stated that
U.S. Customs had apprehended his fugitive associate Ahmed Ressam when he tried
to transport illegal explosives across the Canadian border into Washington
State. A third banknote leaflet shows the destroyer U.S.S. Cole and describes
the 2000 suicide attack in the harbor at Aden, Yemen; a fourth, written in
Spanish, shows a drawing of Jamel Lya, the figure suspected in the suicide
bombing of a Panamanian airline in July 1994, and offers $5 million for the
arrest and conviction of those involved in the attack.
Nearly a century of simple design and visual
language have run through safe-conduct, threat, and reward leaflets since
World War I. Today, as U.S. adversaries from Maoist rebels in Peru to the
Iraqi Information Minister spread their word in Web sites and chat rooms, the
simple paper leaflet remains one of the military's lowest-tech, but most
effective, media. But while selected populations overseas can expect to see
more leaflets falling from the sky in the future, only the U.S. Army knows
whether it will keep showing these leaflets to its own citizens.
Korean War B-29 Super-Fortress leaflet.
Readers who care to comment on any aspect of
this article are encouraged to write the author at sgmbert@hotmail.com.
16 March 2004
