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Appendix A - Emergency Publicity and Propaganda

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This report produced by the Federation of Malaya's Department of Public Relations documents its efforts to combat the Chinese Communist insurgency through psychological warfare and information campaigns. It covers the first six months of the Emergency from June to the end of December 1948.





1. The Directive under which the Emergency Publicity Committee
operates is as follows:

"To consider publicity to the public and to the enemy and to make arrangements for the production of a regular flow of selected material through all available channels."


2. The composition of the General Committee is at present as follows:-

Mr. J.N. McHugh, Director of Public Relations (CHAIRMAN).
Mr. C.H. Fenner (Special Branch) - Police Representative.
Mr. O.W. Wolters, MCS.(Asst. Secretary for Chinese Affairs).
Mr. C.H.W. Goult (Editor, Malay Mail).
Mr. H. Greenhowe (Information Officer. Police  Department)
Mr. J.K. Creer, MCS (Office of Secretary for Defence).
The Hon'ble Mr. Yong Shook Lin, JP (Federal Councillor).
Mr. D. Gray, MCS (Deputy Commissioner for Labour. P. of M.)
Mr. R.F. Lethbridge (Messrs. Park & Francis, K.L.)
Mr. H.W. Jackson (Deputy Director of Broadcasting).
Major Fisher, GSO.II, HQ. Malaya District.
Che Yaacob b. Abdul Latiff (Malay Administrative Service).


3. The composition of the Propaganda Sub-Committees is as follows:-

Propaganda Subcommittee Organisation Chart
(Click to enlage)

4. Leaflets, News-Sheets, Talking Points etc. are produced by the Propaganda Sub-Committees in vernacular languages (not usually by translation from English but directly in the vernacular).


5. Supervision of production is undertaken by staff of the  Department of Public Relations, the actual printing being given out to commercial printers on tender.

DISTRIBUTION OF LEAFLETS, (up to end of December, 1948)

6. Apart from those distributed through District Officers and Mobile Public Address Units of the  Department of Public Relations, distribution is undertaken largely by the Police and on Police instructions the R.A.F. as the following breakdown will show:-

Through Chief Police Officers.


Through District Officers.


Through State Secretariats.


Through Trade Union Officers.


Through Public Relations Field Units.


By Royal Air Force.




7. Some 1,000 estates have been circularised as a result of discussion with the United Planting Association of Malay and in replies so far received several Managers have offered to distribute leaflets on their estates.

8. Distribution by R.A.F. aircraft appears to be the most effective method in isolated rural areas and in squatter areas. This is undertaken by the R.A.F. at the request of the Police and in the opinion of the Emergency Publicity Committee, greater use should be made of the R.A.F. for this purpose.

9. The Emergency Publicity Committee have also expressed the view that the Police should request the assistance of the Army in the distribution of leaflets whilst on operations and patrols.


10. For purposes of planning counter-propaganda etc. full intelligence reports are required. The Committee is dependent upon the Police  Department for intelligence,
appreciations and captured propaganda.


[Source: TNA CO 536/5136, transcribed by]



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